Through my designs, I hope women believe in their own power, their freedom and that their confidence can carry their image, without caring about whether an impression is made.
JI OH is a New York City based luxury womenswear label founded in 2014. In JI OH, opposites create heartfelt drama, punctuated by the trueness of Ji’s personal expression through design to make a delicate balance for today’s woman.
Best known for androgynous, uniform dressing, Ji Oh designs for women who believe in comfort and versatility yet with ultimate sophistication. It is about making a seamless connection between their work, the lifestyle they’re advocating and the life that they lead. With the intention of freeing women from boundaries, JI OH reinterprets classics with a powerful understatement of balance and proportion.
Born and raised in South Korea, Ji attended Central Saint Martins in London and moved to New York City in 2005 where she continued her studies at Parsons Design School. Since the launch of her namesake label, Ji has quickly gained recognition with multiple sponsorship wins from the Korea Fashion Association, nominations as a FGI Rising Star Finalist from 2014-2016 and was named a Samsung Fashion Design Fund Finalist in 2016. Ji Oh is a 2016 CFDA/Vogue Fashion Fund Finalist and current CFDA incubator 4.0 awardee.