The woman I create for my collection is a little bit of myself and a little of a woman I desire to be, who believes in comfort and versatility yet ultimate sophistication.
It is about making this seamless connection between their work, the lifestyle they’re advocating and the life that they lead. Someone who believes in their own power, their freedom and that their confidence can carry their image, without caring about whether an impression is made. It’s about powerful understatement with balance and proportion. I’m trying to free my women by making the clothes androgynous, versatile and comfortable so I create no boundaries but still keep it stylish, and that’s what’s chic to me.
In JI OH, opposites create heartfelt drama, punctuated by the trueness of Ji’s personal expression through design, to make a delicate balance for today’s woman.
Ji Oh is an International Fashion Designer who was born in South Korea. Ji attended Central Saint Martins in London and moved to New York City in 2005 where she attended Parsons Design School. While continuing to rise in the New York fashion market, she launched her namesake brand JI OH in 2014. Ji has won sponsorship from the Korea Fashion association, and is a current awardee of the CFDA incubator 4.0 as well as the CFDA/Vogue Fashion Fund Finalist.
Ji resides in New York City.